We recently attended an event to celebrate 50 years of the Knowledge Transfer Partnership (KTP). The KTP is one of the UK’s longest standing initiatives connecting businesses and organisations with academia, delivering value to the Welsh economy.
The Knowledge Transfer Partnership (KTP) programme drives growth and innovation by solving real world ‘business’ challenges in partnership with academics across Wales and the UK. The resulting partnerships are focused on creating solutions that deliver innovation, economic growth and social or environmental benefits, leading to changes that improve people’s lives.
Cerebra is collaborating with Cardiff University for a recent KTP to support our aim of improving the lives of children with brain conditions by supporting their families with their long-term health, education, and social needs. The KTP has developed an AI-driven approach to increase the effectiveness of our marketing campaigns, and secure more donations for the charity.
Associate Professor in Marketing Analytics at Cardiff Business School, Dr Simon Jang said:
“Our KTP with Cerebra shows how Cardiff University collaborates with organisations to deliver real-world impact. By combining our expertise in marketing, data analytics, and AI, we developed data-driven strategies that strengthened Cerebra’s donor engagement and long-term sustainability – demonstrating how KTPs drive both organisational growth and wider social value”.
Business Partner Supervisor for Cerebra, Ricky Howells said:
“This KTP has underpinned the necessity of looking to apply data driven decisions in all aspects of fundraising. As a result, we will be able to reach and support more families in the future, making a meaningful difference to the lives of children living with a brain condition”.
