Cerebra is changing. Our current brand no longer fully reflects who Cerebra is today or the ambition of where we are going.
We have a new leadership team focused on pathways of significant modernisation, growth of impact and influence. We are seeking to double our impact and income and become known as THE charity for children with brain conditions and their families.
We are significantly along the process of developing a new organisational strategy and theory of change, built around three interconnected pillars:
- Joy: Enabling children and families to experience joy, play and fulfilment.
- Support: Providing expert, practical support to children with brain conditions and their families.
- Change: Driving systemic change so that every child with a brain condition gets the best possible life.
We are anticipating launching the strategy in September 2026. As we launch a new strategy, this is the right moment to ensure our visual identity, tone of voice and overall brand experience authentically communicate our values and connect powerfully with our audiences: families, professionals, referrers, donors, fundraisers, corporates and policy-makers.
We are looking for a branding agency to lead this work—a creative partner who understands the charity sector and can help us articulate our unique place in the world.
Scope of Work
We anticipate the project will include, but may not be limited to:
- brand audit and stakeholder research (internal and external)
- development of brand strategy and positioning
- development of key messages
- tone of voice guidelines
- new visual identity: logo, colour palette, typography, iconography, imagery
- brand guidelines: e.g. for web, social media, digital comms
- asset library: e.g. document and deck templates
- templates for key collateral (digital and print).
We’re very much interested in the way we talk about what we do, as much as the visual identity. We welcome agency proposals that challenge our thinking on scope.
What We Are Looking For
We are seeking an agency with:
- demonstrable experience of purpose-led or charity sector rebrands
- a strong strategic as well as creative capability
- genuine curiosity about Cerebra’s work and the people we serve
- a collaborative and transparent working style
- clear project management and a realistic assessment of timelines.
We particularly welcome agencies with experience of brands that must speak to both emotional and functional audiences—balancing warmth and credibility.
Submissions should be sent to our Design, Website and Communications Lead, Andrea Ibell, at [email protected] by 19 April 2026. If you have questions ahead of submitting, please contact us at the same address.
