Cerebra has been awarded the PIF TICK – the UK’s only assessed quality mark for print and online health and care information.
To become a ‘trusted information creator’, we had to undergo an assessment showing that we met 10 key criteria:
- Our information is created using a consistent and documented process.
- Our staff are trained and supported to produce high-quality information.
- Our information meets a genuine need.
- Our information is based on reliable, up-to-date evidence.
- Users are involved in the development of our information.
- Our information is accessible and free to all.
- Our information is clear and easy to access.
- Users can give feedback on our information.
- Our information is promoted to maximise reach.
- The impact of our information is measured.
This means you can be assured that what you are reading, watching or listening to is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.
Beverley Hitchcock, Head of Research & Information at Cerebra, said: “Gaining the PIF TICK shows we have a strong process for developing our health information resources. With so much information online it can be difficult to know what to trust. This quality mark is a quick and easy way for people to be assured our information is reliable and trustworthy.”
The PIF TICK, which launched in May 2020, is run by the non-profit Patient Information Forum (PIF). In July 2021, a public website, www.piftick.org.uk, was launched to raise awareness of PIF TICK accredited members and help people find trusted health information. The site also includes guides on topics including spotting false health information and understanding evidence.
PIF TICK manager Dan Wills said: “We are thrilled to welcome Cerebra to our ever-growing community of accredited PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”
Keep an eye on our website to see the PIF Tick appearing on more of our information in the future.
View our full range of parent guides and factsheets here.
