New campaign to recruit Everyday Superheroes

27 February 2020

We’re thrilled to launch our Everyday Superheroes campaign aimed at encouraging people across the UK to sign up to be a superhero to support children with brain conditions.

More than 500,000 children in the UK have a brain condition, such as autism, and fight challenges every day when it comes to learning, playing or experiencing the world around them. Through our research we offer solutions and advice to help these children and their families enjoy lives full of hope and discovery. Our Everyday Superheroes campaign hopes to raise £25,000 over the next year to help fund ongoing research and services.

The campaign has been developed by Cardiff creative agency, Rockadove for their inaugural Third Sector Prize in partnership with WCVA; which saw the company develop a £10,000 video marketing campaign to enable us to showcase our work.

Our Super Video

Chris Jones, our Chief Executive said: “The children we work with really are amazing and prove that any challenge can be overcome with a little bit of help. We hope that the campaign will get more people to sign up to supporting us, as together, we will be able to help more children to discover the world around them. We are also delighted to have won the inaugural Third Sector Prize and to be working in partnership with Rockadove on this campaign.”

One of the children the charity supports is a superhero in her own right. Seven-year-old Imogen Ashwell-Rice from Caldicot, who has been able to enjoy horse riding, triathlons and even climb Pen-y-Fan thanks to our Innovation Centre (CIC) who design and make bespoke equipment for children with brain conditions.

Mum Catherine explained that if it hadn’t been for Cerebra none of this would have happened: “Imogen is so thrilled and excited that she’s been able to have these adventures – she’s never been able to do anything like this before because of her cerebral palsy. There have been so many times that she hasn’t been able to join in with physical activities which leaves her feeling left out. Being able to do things like this is a real boost to her confidence and self-esteem. With Cerebra’s help Imogen is smart and sociable and has been given the opportunity to do everything a child her age should be able to do.”

Lloyd Morgan, managing director at Rockadove added: “It has been a pleasure working with the team at Cerebra and creating the animation was a great project for the team as we were able to develop characters that will celebrate the existing heroes of the charity, as well as encourage more people to support the amazing work that they do.

“Using animation over filmed footage/content gave us more scope to be able to create something that was truly able to represent the amazing work delivered by Cerebra across the UK.” 

There will be lots of opportunities for individuals and businesses to sign up and become Everyday Superheroes as part of the campaign.

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